Marketing · since 2020
Google & Social Ads
Data-driven performance campaigns on Google, Meta, and LinkedIn — with properly configured conversion tracking, clear reports, and budget discipline. Visibility that pays off.
Clicks are not success — conversions are.
Many Swiss SMEs burn four-figure monthly budgets in ad accounts where tracking is misconfigured, irrelevant search terms are not excluded, and the success metric is "clicks". It feels like marketing — but it does not bring in business.
We build campaign setups that measure real business outcomes: actual enquiries, bookings, sales. With clean tracking, clear exclusion lists, and monthly reports that decision-makers can read.
What we deliver
Concrete results, not marketing promises.
- 01
Account audit
Analyse existing campaigns, identify weaknesses and quick wins
- 02
Tracking setup
Google Tag Manager, conversion events, server-side where needed
- 03
Campaign build
Structure, keyword research, ad copy, audiences
- 04
Reporting & optimisation
Monthly report, hypothesis-driven iterations
Our approach
Clear stages, transparent handoffs.
- Step 01
Discovery
Goals, margins, ideal customers, existing data
- Step 02
Tracking & setup
Tag Manager, conversion events, GDPR-compliant
- Step 03
Campaign launch
Launch with clear hypotheses, controlled budget
- Step 04
Learn & scale
Weekly optimisation, test plan, budget shifts
- Step 05
Monthly reporting
Clear numbers, next hypotheses, recommendations
Stack & tools
Tools that real performance marketers use.
Who this is for
For companies that want to make their marketing budget measurable.
Performance marketing pays off once you can calculate a clear return on enquiries, bookings, or sales. We work best with companies that know what a client is worth — and where the biggest lever is.
- Service providers with a lead funnel and a clear sales process
- B2B companies using account-based marketing
- Online shops with clearly measured average order value and margins
- Local providers (practices, studios, workshops) with booking conversions
- Companies ahead of a product launch or market entry
Frequently asked questions
What clients want to know before the first conversation.
What is the minimum ad budget needed?
What does management cost?
When do we see first results?
Who writes the ad copy?
Marketing budget that delivers measurable results.
Give us access to your ads account (or describe your goals briefly). We deliver a free audit report with concrete recommendations within 5 working days.