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Design · since 2020

Visual Branding

We design the logo, typefaces, colours and templates for your business. Your brand then looks the same on the website, in quotes and on Instagram.

Logo, typography, and coloursBrand guidelines as PDFTemplates for web, print, and social media
Visual branding flatlay with logo, colours, and typography — visual identity for Swiss SMEs

A brand works when it looks the same everywhere.

Many brands reinvent themselves at every touchpoint: the logo looks different on Instagram than in a proposal, the website uses a different font, and the ad comes from a third agency. Nobody recognises you at first glance.

We set simple rules and supply ready-made templates. A guide shows with examples how everything is used. Your brand then looks the same everywhere, whoever designs the material.

What we deliver

These are the four things we deliver to you.

  • 01

    Brand audit

    Positioning, competitor review, and visual direction.

  • 02

    Logo & brand system

    Logo variants, clearance zones, and application examples in real contexts.

  • 03

    Brand guidelines

    A PDF with all rules, the tone for your texts and examples. Everyone who designs for you works from it.

  • 04

    Template set

    Logos in all formats, templates for social media, office, and print.

Our approach

How we work, in five steps.

  1. Step 01

    Brand audit

    Brand workshop, review of existing materials, competitor comparison.

  2. Step 02

    Design direction

    Mood boards, style options, joint decision.

  3. Step 03

    Logo & core system

    Logo development, feedback rounds, application tests in real mockups.

  4. Step 04

    Guidelines & templates

    Brand guidelines, social templates, office templates.

  5. Step 05

    Handover & rollout

    Handover of all files, training, and support through the first applications.

Stack & tools

Tools for precise design.

FigmaAdobe IllustratorAdobe InDesignAdobe PhotoshopNotion / Brand-WikiWeb-Font-LizenzierungFarbpaletten (Hex / RGB / CMYK / Pantone)SVG-OptimierungPDF Brand GuidelinesSocial-TemplatesOffice-Templates

Who this is for

For brands that do not want to be redesigned constantly.

As your business grows, your logo turns up in more and more places. With each place, the risk grows that it looks different. Clear rules help your team and outside designers, so nobody has to start from scratch each time.

  • Start-ups setting up their first brand properly
  • Established SMEs with an outdated identity ahead of a relaunch
  • Practices and studios that need strong recognition
  • Brands with branches or a franchise structure
  • Companies that want to communicate consistently internally and externally

Frequently asked questions

What clients want to know before the first conversation.

Do we need the full system or is a logo enough?
A logo without a system is usually a poor investment. We recommend at least a mini system with logo, colours, typography, and a short usage guide.
How many logo concepts do we get?
2–3 directions. We then work out the strongest one in detail. More concepts usually just make it more expensive and less clear.
How long does a branding project take?
Typically 4–8 weeks, depending on scope and how many people are involved in decisions.
What does a branding package cost?
Basic brand identity from roughly CHF 2,000; complete systems with all templates CHF 5,000–12,000.

A brand that looks the same on every flyer.

Show us your current branding. We tell you openly what already works and where a rework pays off.