KanalKlar

The owner brings many years of experience in drain and pipe cleaning — but the company itself was new, and online it did not exist. In this trade, almost everything is decided on the smartphone: someone with backed-up drains in the basement searches for “drain cleaning Wädenswil” or “emergency pipe cleaning” and calls the first trustworthy number. Without a Google Business Profile and without a website, KanalKlar would have been invisible in exactly that moment. Added to this was the question of area: Wädenswil and the core zone on Lake Zurich had to convey proximity, the service area across the canton of Zurich had to convey reach — without the site looking like an interchangeable service template.

We set up the Google Business Profile first: business data, categories, services, opening hours with 24/7 emergency cover and service area — consistent with the data on the website so Google links the two. On top, a static Astro website with a dedicated page for every service: drain cleaning, pipe cleaning, camera inspection, on-call service for property managers and the 24/7 emergency service. The site is built emergency-first throughout: emergency bar at the top, call button in the signal colour, a fixed call bar on smartphones, WhatsApp with a pre-filled message, office number, email and a spam-protected contact form. Add a service-area section with core zone and canton-wide reach, structured data for local search, trust elements and imagery that places the business on Lake Zurich.

KanalKlar starts as a new company with the presence of an established business: findable on Google, with a website that explains every service, and a 24/7 on-call and emergency service reachable from every page with one tap — by call, WhatsApp or form.