N°15 · Live
Pflegeteam Zürichsee
Ongoing social media management for a Swiss care team — visibility without a website.
- Stack
- Social Media
- Industry
- Business & hospitality
- Services
- Social Media Management
Before / after
Where Pflegeteam Zürichsee was — and where the presence is today.
BEFORE
No website, no consistent social media presence. Acquiring new clients relied exclusively on referrals.
AFTER
Structured Instagram profile (@pflegeteamzurichsee): consistent imagery, posting schedule, and fast responses to direct messages — without a website.
Case study
How we approached it.
01
Starting point
In care, trust determines jobs — and trust is built on Instagram today. Pflegeteam Zürichsee had no structured presence; the profile did not convey what the team delivers.
02
Our approach
We manage the Instagram profile @pflegeteamzurichsee editorially and visually: posting schedule, content templates, responding to DMs, story concepts — all in a brand presence that fits the care standard.
03
The outcome
Today the team is visible and reachable via Instagram. Enquiries come directly into the profile — predictably, without a website and without the barrier of a phone call.
What was delivered
Concrete building blocks in scope.
- 01Instagram profile @pflegeteamzurichsee managed
- 02Editorial calendar (quarterly/monthly)
- 03Content templates for posts & stories
- 04Consistent imagery
- 05DM routing & response templates
- 06Hashtag & reach strategy
- 07Monthly performance review
Technology
Built with Social Media.
Here the focus is not on a website but on the ongoing management of social media channels — posting schedule, content templates, responding to DMs, all within a consistent brand presence.
TagsSocial Media Management
Related work
Other projects with related challenges.
Next step
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