N°16 · Live
Pure - The Beauty Salon
Premium website with online booking and Google advertising for a Swiss beauty salon — from Instagram-only to a central hub that brings in new clients through Google.
- Stack
- WordPress
- Industry
- Health & beauty
- Services
- Moderne Website · Buchungssystem · Google & Social Ads
Before / after
Where Pure - The Beauty Salon was — and where the presence is today.
BEFORE
No website of their own. Enquiries came exclusively through Instagram — no booking flow, no price overview, and no visibility on Google.
AFTER
Central salon website: online reservation, service catalogue with prices, Instagram content embedded — plus ongoing Google advertising that brings in new clients.
Case study
How we approached it.
01
Starting point
Pure - The Beauty Salon had no website — only Instagram as its shopfront. That worked for regulars, but new clients via Google or a clear booking path did not materialise. Posts, prices, and appointments were not consolidated anywhere.
02
Our approach
We built the presence on WordPress with an integrated booking system: services with prices, online reservation, and an Instagram feed directly on the page — so everything is in one place. We also ran Google advertising to bring in new clients.
03
The outcome
Today clients book online around the clock, find services and prices immediately on the website — and Google Ads bring additional enquiries from people who did not know the salon before.
What was delivered
Concrete building blocks in scope.
- 01Integrated online booking system
- 02Service catalogue with prices
- 03Instagram content embedded on the website
- 04Google advertising (campaign setup & management)
- 05Premium imagery
- 06Mobile-first design
- 07Performance optimisation
Technology
Built with WordPress.
WordPress is the right fit when the team needs to maintain content themselves and the scope is clearly defined. We set it up with a custom theme and a clean performance configuration — without plugin roulette.
TagsBeauty · Booking system
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