Nussbaum Hauswartungen

Starting point

A new business with no history online, in a trade where trust is everything: property managers and flat owners' associations don't hand their building to just anyone. The website had to show that there is a professional behind the young name, and at the same time make four very different services easy to understand, from end-of-tenancy cleaning with a handover guarantee to winter service. Then there was local search: anyone searching for «Hauswartung Wädenswil» or «Endreinigung Zürichsee» should find Nussbaum, not a provider from across German-speaking Switzerland.

Our approach

It started with the brand. From the name we developed the logo, a walnut tree in leaf green and walnut brown with a clear wordmark, and from that the motif for the whole presence: one tree, four seasons. Garden service, cleaning, caretaking and winter service together cover the whole year, and that is exactly how the home page is structured. Every service has its own page with concrete tasks instead of empty phrases, plus an overview of all services, an about page with Dennis Nussbaum and the service area, and a contact page with a quote request. The federal certificate gets its own band and its own explanation, because it sets the business apart from casual providers. For local search, page titles, headings, copy and structured data are aimed at Wädenswil, the left shore of Lake Zurich and the city of Zurich, and the Google Business Profile has been created with the same business details, matching categories and the service area from the left shore of Lake Zurich to Zurich. Everything is built lean and fast, without a CMS, with a spam-protected contact form.

The outcome

Nussbaum Hauswartungen doesn't start out as an unknown, but with the presence of an established specialist business: its own brand, four services, each on its own page, a visible federal certificate and a clear anchor in Wädenswil. Property managers and owners see straight away what they get and from whom.