émin jewelry

Starting point

Couples look for an engagement ring on their phone, in the evening, often in the family's second language. A new brand with no history has to build trust in seconds, be honest about prices and make the path to a consultation as short as possible. At the same time, the business behind it must not drown in WhatsApp threads and spreadsheets.

Our approach

We built émin from A to Z. First the brand: wordmark, é emblem, a navy and gold palette, business cards, stationery, packaging and social templates. Then the website with Next.js: five languages (German, English, French, Albanian, Turkish), a hero video, 11 ring models with 360° views from 75 rendered frames each, a 3D viewer by link, price ranges without small print and appointment booking with real free slots from the calendar, on site or by video. On top of that «émin Abi», an AI chatbot that answers only from approved knowledge and leads to a consultation. Behind the scenes runs an in-house order tool: orders with a status pipeline, quotes as PDF, deposits via Payrexx, QR invoices and contacts in bexio, bank reconciliation, calendar and an AI assistant for daily work. Finally 98 landing pages and 30 guide articles for Google search, with own cookie-free statistics and QR tracking on business card, shop window and ring box.

The outcome

Since the launch in August 2026, émin runs on one system: couples find the brand on Google, look at rings in 360°, book their appointment themselves and get answers at night too. Quote, deposit, invoice and bookkeeping happen in the tool, not in emails. What we built here, we build on a smaller scale for other businesses too: brand, website and software from one source.