Solar Innovation
Solar & energy technology
Solar & energy, Astro, AI chatbot, Bilingual
From a small WordPress site to a complete rebuild: bilingual, with pages for every service and the whole of German-speaking Switzerland, an AI chatbot, an AI advisor and an admin area.
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Where Solar Innovation started and what changed.
Starting point
A small WordPress website with Elementor, German only. Generic eco slogans such as «365 days of sun», four service tiles and a solar calculator plugin. Anyone searching for a service in a particular town, such as a solar system in their municipality, hardly found Solar Innovation.
Result
A fast, static website in two languages: dedicated pages for every service and the region, an AI chatbot «Solar-Berater», a guide and an admin area for all enquiries. Every page leads to the same goal: a free on-site visit.
How we approached it.
Starting point
SolarInnovation GmbH plans and installs photovoltaic systems, battery storage, charging stations and heat pumps, plus ZEV, hail damage repair and commercial systems, everything from one hand including subsidies and permits. Owner Jordan Endjilo is a qualified electrician (EFZ) and a graduate engineer HF in energy and environment, and the company is a Swissolar member. With its head office in Zumikon and, since October 2026, a second office in Lachen SZ, the service area reaches far beyond the region. The old website showed little of that, and people searching for a service in their town ended up with other providers.
Our approach
We built the website from scratch in our own code: Astro, static and extremely fast, with a slim PHP backend for forms, chat and admin. Every service has its own page, and Solar Innovation is easy to find across the whole of German-speaking Switzerland, with local information that genuinely helps people interested in a system. The AI chatbot «Solar-Berater» answers in German and English, only from the website's own knowledge such as current electricity prices, services and guides, and the owner adds knowledge of his own in the admin. It is also built into the guide: every article ends with the AI advisor, so readers can ask follow-up questions right away. Everything revolves around one goal, the free on-site visit: a booking card on every page, four forms for visit, callback, contact and quote, a postcode search and click-to-call. In the admin area all enquiries run through a status workflow from new via contacted, appointment and quote to won or lost, plus chat transcripts, chatbot settings, CSV export and reports by month, service and source. Add drone videos of real installations, the live Google reviews with 5.0 stars, structured data for both offices, a cookie banner with Consent Mode v2 and conversion tracking for GA4 and Google Ads. The original logo and colours were kept at the client's request.
The outcome
Today Solar Innovation can be found where people search: anyone in German-speaking Switzerland planning a solar system, heat pump or charging station finds the right information, can put questions to the Solar-Berater and book a free on-site visit with one click, in German or English.
What the job included.
- Complete rebuild as a static Astro website with a slim PHP backend
- Bilingual: German and English
- Dedicated pages for every service
- Pages for the whole of German-speaking Switzerland with local information
- AI chatbot «Solar-Berater» with its own knowledge from the admin
- AI advisor: guide articles with an embedded chat
- Booking of the free on-site visit on every page, 4 forms, postcode search, click-to-call
- Admin area with status workflow, chat transcripts, chatbot settings, CSV export and reports
- Drone videos of real installations, live Google reviews
- Structured data for both offices, Consent Mode v2, tracking for GA4 and Google Ads
- Original logo and colours kept
Built with Astro.
Astro generates static pages that are extremely fast and secure. Dynamic parts such as forms, chat and admin area run alongside in a slim backend, so the website never suffers from them.
Services
- Moderne Website
- SEO
- KI-Chatbot
- Web App

Here's what it looks like on the phone.
Over 60 % of visits come from a smartphone. That's why we build every page for the smartphone first.
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