Parkett Vision
Flooring & parquet
Flooring, Astro, AI chatbot, Bilingual
From the first WordPress site to a complete rebuild: bilingual, with pages for services and region from the Zurich area to large parts of German-speaking Switzerland, a quote wizard, an AI chatbot and an admin area of its own.
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Where Parkett Vision started and what changed.
Starting point
A first WordPress website with logo and Google advertising, which we built when the company started, German only. As the business grew it hit its limits: there were no pages for individual services and towns, no quote path with photos and no English version.
Result
A fast, static website in two languages: dedicated pages for every service and for the region, plus guides, reference stories, a quote wizard, an AI chatbot and an admin area for everything else.
How we approached it.
Starting point
Parkett Vision was founded in Adliswil in 2025 and is owner-run: Elvis Memishi, qualified parquet layer, and Burim Hasani as project lead. Besides laying, sanding, oiling and repairing parquet, the company now also covers laminate, vinyl, PVC and carpet, eight services in Zurich and well beyond. The first website no longer reflected that, and people searching for a floor layer in their town found someone else.
Our approach
We rebuilt the website completely with Astro, static and extremely fast, plus an admin area built with Laravel. Every service has its own page, and Parkett Vision is easy to find across its whole service area, from the canton of Zurich through Zug, Schwyz, Lucerne and Aargau to Bern, St. Gallen, Schaffhausen and Appenzell. Add guide articles with an embedded chat and reference stories with photo galleries and video. The AI chatbot «Parkett-Berater» answers in German and English, the team maintains its knowledge in the admin, and all conversations are stored. The quote wizard works with image tiles and photo upload, and there are WhatsApp, a sticky action bar, the live Google reviews with 5.0 stars and tracking with Consent Mode v2. The Google Ads conversions were carried over. The admin at app.parkett-vision.ch handles enquiries, reviews, locations, guide articles with AI writing help, references with AI texts and translation, users with two-factor login and the employees' time reports, and a «rebuild website» button publishes changes. All old URLs redirect with 301, so existing rankings are kept.
The outcome
Today Parkett Vision has a matching page for every town in its service area, in German or English. Anyone who wants a floor sanded, sealed or newly laid can enquire via photo quote, chat, WhatsApp or phone, and the site loads on mobile with Lighthouse scores of 98 to 99.
What the job included.
- Logo & visual brand identity
- Complete rebuild as a static Astro website
- Bilingual: German and English
- Service pages: parquet, laminate, vinyl, PVC, carpet and more
- Pages for the whole service area
- Guide articles with an embedded chat
- Reference stories with photo galleries and video
- AI chatbot «Parkett-Berater» with a maintainable knowledge base
- Quote wizard with image tiles and photo upload, WhatsApp, sticky action bar
- Live Google reviews, tracking with Consent Mode v2, Google Ads conversions
- Admin area with enquiries, reviews, locations, guides, references, two-factor login and time reports
- 301 redirects of all old URLs
- Lighthouse scores of 98 to 99 on mobile
- Link to the online shop for floor care
Built with Astro.
Astro generates static pages that are extremely fast and secure. Dynamic parts such as forms, chat and admin area run alongside in a slim backend, so the website never suffers from them.
Services
- Visual Branding
- Moderne Website
- SEO
- KI-Chatbot
- Google & Social Ads
- Web App
Here's what it looks like on the phone.
Over 60 % of visits come from a smartphone. That's why we build every page for the smartphone first.
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