Infinitus Security

Starting point

In the security business, trust determines the job, and trust starts online. Infinitus Security grew fast: six services, two offices in Thalwil and Altendorf, assignments from Zurich via Zug and Lucerne to St. Gallen and Aarau. The first website no longer reflected that, and people searching for a security company in their region found someone else.

Our approach

We took the old website apart completely and rebuilt it with Astro, static, without plugins and extremely fast. The core are the landing pages: six service pages from public order and patrol service through property, site and construction site security to event security, traffic management and support for authorities, 12 pages for search terms such as «security service» or «door staff», 78 town pages across six cantons and 72 combination pages such as «construction site security Zug», every service in exactly the regions where it is in demand. Everything in German and English, with its own copy, FAQ and structured data for Google. Add a hero video and drone footage, one consistent visual style, a quote wizard with image selection, the live Google rating and an AI chatbot that answers only from the website's knowledge and hands enquiries over directly as leads. Behind the scenes: an admin area with enquiries, chat logs and two-factor login, a protected staff area and tracking with Consent Mode v2. The old WordPress URLs redirect with 301, so existing rankings are kept.

The outcome

Today Infinitus Security is visible where the jobs come from: anyone searching for security, traffic management or event security in Thalwil, Zug, Lucerne or St. Gallen lands on a matching page, in German or English, and can enquire around the clock via chat, form or phone.