Velora Real Estate

Starting point

Velora Real Estate sells, lets and manages properties in Werdenberg, Sarganserland, the Rhine Valley and Liechtenstein, and accompanies renovations as the owner's representative. As a young company it had no references yet to build trust. Owners who sell a house or hand over an apartment building check carefully whom they entrust it to. So the presence had to convey calm and care from day one. Velora also needed a place where its own properties appear, without needing a developer for every listing.

Our approach

We started with the brand: a V in a circle as the mark, a calm serif for the name and a palette of bronze, deep Rhine water and anthracite, plus the logo package in every variant as SVG, PNG and PDF. The website builds on that with Astro, in German and English, with pages of their own for marketing, management and project development, a consultation request with a choice of service, quick enquiries and its own imagery. On top came a small tool for the properties: in the admin, Velora enters properties for sale and rent with all key facts, texts in both languages, photos, floor plans and PDFs, switches them online or offline and marks them as reserved, sold or let. Every property has a share link that works even while it is not public yet. The fields follow the Swiss portal standard, so a later export to Homegate or ImmoScout24 is just a matter of mapping.

The outcome

Today Velora Real Estate presents itself the way the company works: calm, precise and rooted in the region. New properties are online as soon as they are entered, the newest appear on the home page automatically, and every enquiry arrives with the property reference.